Yeppers.  You read that right. Persuasion is NOT a dirty word.  You might be thinking about scams and slimy business people, like Bernie Madoff here, and how they use persuasion.  Evidently, they are using persuasion for the wrong purposes. Persuasion is everywhere, whether you like it or not.  I like to emphasize that it is amoral, … More Persuasion Is NOT A Dirty Word