By now, you have probably heard the news that Instagram added a new feature called Stories, which has a lot of similarities like Snapchat Stories in that the content you post disappears within 24 hours. There are a lot more similarities than differences between these two in which you can read about here. I will say … More Team Snapchat Stories or Team Instagram Stories?
The rise of social media–starting between 2008-2010–has led well-established companies scrambling to hop onto the bandwagon and adjust their business models so they can appeal to millennials. One company that has been very successful in the digital media field is Burberry.